A logo design brief is typically created by an art director or creative director to hand off to a designer. A big mistake many designers make is creating an extraordinarily long brief. Branding design logo design creative advertising point of view business. My logo design brief in a one page pdf the logo smith. As you work through the brief you will find that it is one of the quickest ways of focusing on the core activities of your business, its values and the positive. Its a simple 7question survey that ive crafted over nearly 7 years of experience. A creative brief or design brief template is a must for any marketer who works with agencies. A simple 1 page pdf with black and white logo and a brief description of the concept.
Since its creation, cocacola has been widely recognised for providing refreshing carbonated beverages to consumers across the world. Each slide contains a major question you need to be able to answer clearly. This actually bothers me for a few reasons, but the main one is the sense of disappointment i feel immediately after being excited at thinking another job. Apr 14, 2009 before beginning a logo design, consider gathering the necessary information for the job at hand. Logo design brief client information apex creative. The term logo is short for logotype, graphic designer speak for a customlettered word. Use this creative brief to help solidify your thinking. How to write a website creative brief designers up north. In order to have a strong and outstanding creative campaign, you need to have a game plan to follow. Does it need to complement the organisations existing branding logo, font, colours or is it purposely different. This article is specifically focused on the development of a custom logo for a freelance graphic designer, therefore it has some distinct differences from a standard creative brief an advertising agency may use to give to a team for a classic design project a website, poster, brochure, or packaging project, etc. Too much information can dilute the effectiveness of the piece and hamper its impact. For starters, you want and should use a creative plan in order to avoid an unorganized marketing or advertising campaign.
A written brief addresses each area of concern in a neat, organized format. This provides the best opportunity of producing work that matters. Sample creative brief for logo design clients free download. While your product may be the tastiest snack ever, the message on your creative brief template would more likely be, this snack. This will help our designers develop a solid creative direction for your new logos. I like to call it a creative brief, but whatever you want to call it, just make sure to do it before you begin designing the logo. Developing an effective logo design brief this post was written with the client in mind, however may also prove to be a useful resource for other designers. That way, you can easily share the creative brief template pdf with your.
A creative brief is used in advertising, branding, and marketing industries. To develop an effective brand identity for your business it is essential that you are proactively involved in the. How to write a high quality logo design brief british logo. It takes hard work, bags of confidence and a steely determination. The best creative brief ever should have a clear, powerful message. There really isnt a standard template for pulling it off. How to write a website creative brief if you are reading this you are shopping around, looking at lots of web design agency websites if you are not from a creative agency it will probably seem confusing, daunting and pretty hard to tell the difference between one design agency and another. I still remember how i presented logos to my first clients. A design brief establishes clear expectations between a business and the designer. Please note images should in general be kept to a small file size. Professional, clean and modern logo design questionnaire. Jwt creative brief with images jwt, creative advertising. Logo design questionnaire creative stationery templates.
See more ideas about creative brief template, creative and branding design. A design brief template cannot be a one size fits all because design projects vary so much, ranging from product innovation and improvement, to service delivery, software development and graphic design. Our design team will use this font style as a starting point. It gives you a written record to refer to as designers, were usually. One page logo design brief is a creative, clean and modern template that references how your logo should be taken, designed or redesigned, empowering graphic artists understand the core essence of your brand, your business key values, and giving them the wings to create the perfect mark for your company.
You can see why the term logo caught on its dead catchy. The information provided in this brief will help us properly evaluate and execute your project. A designers guide to creating a logo design brief logo geek. Developing an effective logo design brief logobird. Youll be compiling information about the target audience and what matters to them, the specific. No part of this document may be reproduced, stored in a retrieval system or transmitted in any. Do you want your logo design to match the current design of your website. I get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five. The easiest way to brief your clients before start creative work. Distill into a single document email, pdf, website, ppt, shared doc, wood carving, etc.
This serves as a guideline that will help in making decisions related to the campaign. A designers guide to creating a logo design brief by ian paget on 08022015 in logo design unless you plan to create your own projects and work for yourself, in almost all cases when designing a logo you will need to work with other people. Proprietary and confidential scitent 400 preston avenue suite 300. My logo design brief in a one page pdf i get a lot of people filling in my logo design brief with junk copy just so they can get a sense of what questions are spread out over the five pages. Some of these people may have worked with designers. Company or product name which will be a part of the logo. Some people call it a discovery process, creative brief, introduction meeting or creative interview. If the logo has a white background, you can probably just draw a marquee around the logo. Do they have a logo, brochures or design guidelines they are fond of. If the logo has something behind it, you may need to select each part of the logo independently. This creative brief template pdf discusses the project details like the project name, due date, and project description.
We will also give you logo concepts with fonts we feel would appeal to your target market and best represent your business image. Start your logo design project by filling out your creative brief below need help filling out your creative brief. Name one or more things that your logo design absolutely must include. Not just a few notes jotted down in the course of a phone call or meeting. That said, having a clearly defined, yet highly flexible, process can. It ensures the logo can be reproduced in one color and 2.
But what people are usually referring to when they say logo is a symbol, emblem, monogram, initials or. Logo design questionnaire 12 important questions for clients. This includes people who are just starting a business, to those who have run businesses for years. An effective brochure is strategically limited in scope. Unless you plan to create your own projects and work for yourself, in almost all cases when designing a logo you will need to work with other people. Jul, 2017 the best creative brief template for video agencies free download section 5 message. Youll go back to this document template every time you start a new creative project and it will save you hours of rework and frustration later in your project. Three logo forms in black and white grayscale when applicable are formed.
Without it, you run the risk of giving your clients the impression that you dont pay close attention to the details, which is a not a particularly flattering trait for a logo designer. Please supply a brief description of the design you. Thats why we designed a lean and straightforward creative brief template for you. It works as a common thread and prevents you from being too longwinded. Youre on the way to gathering insightful information that will help you craft an effective creative brief, describing the specific objectives, deliverables and strategies of your marketing project. This is very useful since not all team members will have the opportunity to attend every client meeting. But even if you are the designer working solo, i still strongly recommend doing this exercise to help organize and structure your creative explorations.
New logo instructions on completing this brief can be found here at date version general your name your email other contact details business overview your business name year established industry countries you trade in website productservice overview who are your customers. Please list the current marketing material and campaigns that you are actively pursuing at the moment that we will need to make allowances for. A creative brief is an efficient tool to use in order to get all project participants on board on the same boat. Mar 05, 2018 the following is a sample creative brief for logo design projects that strikes the delicate balance between being relatively short and tothepoint, but without glossing over any important areas.
Creative brief 3 background cocacola is an international conglomerate established in atlanta, usa in the 1880s. The best creative brief template for video creatives free. This document serves as the consultation paper that integrates the minds of the client and the designer or creative team to come up with an agreed. A creative brief gives us a written record to refer back to when needed. With or without a brand strategy document, its essential to start with a clear creative brief. Jun 15, 2015 practical creative brief pdf nobody likes creative briefs that are the size of a book. One page logo design brief creative stationery templates. Regardless of your position, a creative brief will help you get everyone prepare and think of the same thing at the same time.
Aug 07, 2018 a wellwritten logo design brief can spell the difference between a logo design thats perfect for your business and a logo design that doesnt even come close to fulfilling your needs. Will the slogan will be a part of the logo or will it be optional. The path to a perfect logo design is rarely smooth. Your business brochure has many uses the possibilities are endless. Haben sie ein logo, broschuren oder designrichtlinien zur verfugung. Just place your logo and texts, and its ready for print. Or use it as a professional online pdf or email attachment. Before we can explore how to write an effective logo design brief, we must first define what a logo design brief is. General information what is the purpose of this business brochure.
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